Privacy policy

 

The purpose of this Privacy Policy is to outline how www.laifentech.com (referred to as the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from our Site.

Contact

If you have further inquiries, need additional information about our privacy practices, or wish to file a complaint after reviewing this policy, please feel free to contact us via email at info@laifentech.com

 

Collecting personal information

When you visit our Site, we gather specific information about your device, interactions with the Site, and the data necessary to process your purchases. If you reach out to us for customer support, we may collect additional information. In this Privacy Policy, we refer to any information related to an identifiable individual (including the information listed below) as "Personal Information." The following is a list of the Personal Information we collect and the reasons for its collection:

  • Device information
    • Purpose of collection: To ensure accurate loading of the Site for you and to analyze Site usage for optimization.
    • Source of collection: Collected automatically through cookies, log files, web beacons, tags, or pixels when you access our Site.
    • Disclosure for a business purpose: Shared with our processors Shopify, PayPal, Stripe, Facebook, and Google.
    • Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection: To fulfill our contract and provide products or services to you, process your payment details, arrange shipping, send invoices and/or order confirmations, communicate with you, screen orders for potential risks or fraud, and provide information or advertising related to our products or services based on your preferences.
    • Source of collection: Provided by you.
    • Disclosure for a business purpose: Shared with our processors Shopify, PayPal, Stripe, Facebook, and Google.
    • Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

     

    Sharing personal information

    In order to deliver our services and fulfill our agreements with you, as previously outlined, we share your Personal Information with service providers. For instance:

    • Our online store is powered by Shopify. For further details on how Shopify handles your Personal Information, please visit: https://www.shopify.com/legal/privacy.
    • We may also disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or safeguard our rights.

     

    Behavioural advertising

    As mentioned previously, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. Here are some examples:

    • We use Google Analytics to gain insights into how our customers use the Site. To understand how Google handles your Personal Information, please refer to: https://www.google.com/intl/en/policies/privacy/
      Furthermore, you have the option to opt out of Google Analytics through: https://tools.google.com/dlpage/gaoptout.
    • We share information regarding your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. Some of this information is directly collected and shared with advertising partners, while in certain cases, it is done through cookies or similar technologies (subject to your location-based consent).
    • With the help of Shopify Audiences, we display ads on other websites in collaboration with advertising partners, targeting buyers who have made purchases with other Shopify merchants and who may also show interest in our offerings. Additionally, we share information about your Site usage, purchases, and the email address linked to your purchases with Shopify Audiences, enabling other Shopify merchants to make relevant offers.
    For a comprehensive understanding of how targeted advertising functions, you can visit the Network Advertising Initiative's ("NAI") educational page at:  https://thenai.org/about-online-advertising/faq/?tab=2.
    For more choices and control over personalized ads, you can adjust your preferences through your device settings, such as turning on "Limit Ad Tracking" on iOS devices or "Opt-out of Ads Personalization" on Android devices.
    Please note that these opt-out processes may vary based on your device and location, and it's possible that you may still receive generic ads even after opting out.

     

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
  •  

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=2&lang=EN

     

    Using personal information

    Your personal information is utilized to deliver our services to you, encompassing product offerings, payment processing, order fulfillment, and keeping you informed about new products, services, and special offers.

     

    Lawful basis

    If you reside in the European Economic Area (EEA), your personal information is processed in accordance with the General Data Protection Regulation (""GDPR"") based on the following lawful bases:

    • Your explicit consent;
    • The execution of the contract between you and the Site;
    • Compliance with legal obligations;
    • Protection of your vital interests;
    • Performance of tasks in the public interest;
    • Pursuit of legitimate interests that do not override your fundamental rights and freedoms. 

     

    Retention

    Once you make an order through the Site, we will keep your Personal Information in our records unless and until you request its deletion. For additional details regarding your right of erasure, please refer to the 'Your rights' section below.

     

    Automatic decision-making

    If you are a resident of the EEA (European Economic Area), you have the right to object to processing based solely on automated decision-making (including profiling) if such decision-making has a legal effect on you or significantly impacts you.

    We do employ fully automated decision-making that may have a legal or significant effect using customer data.

    Our processor, Shopify, uses limited automated decision-making solely for fraud prevention, which does not have a legal or significant impact on you.

    Services that involve aspects of automated decision-making include:

    • A temporary blacklist of IP addresses linked to repeated unsuccessful transactions. This blacklist remains effective for a short period.
    • A temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist remains effective for a brief period.

     

    Selling personal information

    Under the California Consumer Privacy Act of 2018 ("CCPA"), our Site offers for sale certain Personal Information as defined by the law.

     

    Your rights

    GDPR

    If you reside in the European Economic Area (EEA), you have certain rights concerning your Personal Information, including the right to access, transfer, correct, update, or request the erasure of your data. If you wish to exercise these rights, please reach out to us using the contact information provided above.

    Your Personal Information will initially be processed in Ireland and subsequently transferred outside of Europe for storage and further processing, including to Canada and the United States. For detailed information on how data transfers adhere to the GDPR, you can refer to Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy

     

    CCPA

    If you reside in California, you have specific rights concerning your Personal Information. These rights include the right to access the Personal Information we have about you (also known as the 'Right to Know'), the right to transfer it to a new service (also known as the 'Right to Data Portability'), and the right to request corrections, updates, or erasure of your Personal Information. If you wish to exercise any of these rights, please reach out to us using the contact information provided above. 

    Furthermore, if you would like to appoint an authorized agent to submit these requests on your behalf, please get in touch with us at the address mentioned above.

     

    Cookies

    When you visit our Site, a small amount of information, known as a cookie, is downloaded to your computer or device. We utilize various types of cookies, including functional, performance, advertising, and social media or content cookies. These cookies enhance your browsing experience by enabling the website to remember your actions and preferences, such as login details and region selection. Consequently, you won't need to re-enter this information each time you visit the site or navigate between pages. Moreover, cookies offer insights into how people use the website, indicating whether they are first-time visitors or frequent users.

    To optimize your experience on our Site and provide our services, we employ the following cookies.

     

    Cookies necessary for the functioning of the store

    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _secure_session_id Used in connection with navigation through a storefront. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Used in connection with shopping cart. 2w
    cart_sig Used in connection with checkout. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session

    Reporting and analytics

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_evids Shopify analytics. session
    _shopify_ga Shopify and Google Analytics. session

     

    The duration a cookie remains on your computer or mobile device depends on whether it's a "persistent" or "session" cookie. Session cookies are active until you stop browsing, while persistent cookies remain until they expire or get deleted. Most of our cookies are persistent and typically expire between 30 minutes and two years from the moment they are downloaded to your device.

    You have control over managing cookies through various methods. However, it's essential to be aware that removing or blocking cookies may have a negative impact on your user experience, and certain parts of our website may become less accessible.

    Although most browsers automatically accept cookies, you can choose to accept or decline them through your browser controls, usually found in the "Tools" or "Preferences" menu. For guidance on modifying your browser settings or managing cookies, consult your browser's help file or visit websites like www.allaboutcookies.org.

    Please note that blocking cookies might not entirely prevent information sharing with third parties, such as our advertising partners. To exercise your rights or opt-out of specific information uses by these parties, follow the instructions in the "Behavioral Advertising" section mentioned above.

     

    Do Not Track

    We want to inform you that we do not modify our data collection and usage practices when we receive "Do Not Track" signals from your browser. This is because there is no standardized industry approach to respond to such signals consistently.

     

    Changes

    This Privacy Policy may be updated periodically to reflect changes in our practices, operational procedures, or as required by legal or regulatory reasons.  

     

    Complaints

    As mentioned earlier, if you wish to file a complaint, please get in touch with us through the provided email or mailing address under the ""Contact"" section above.

    If you are dissatisfied with our response to your complaint, you retain the right to lodge the complaint with the appropriate data protection authority. You can contact your local data protection authority for further assistance.  

     

    Last updated: Aug 8th, 2023